CLIENT PROJECTS

Identification and evaluation of product and technology trends in the context of market needs.

Testing of client’s potential new technologies or products for customer acceptance and likely adoption.

Voice of the Customer data, collected through in-person interviews to understand existing and potential customer needs, and provide fact-based inputs that direct business activities.

Discovery and understanding of competitors, their products and positions, and the risks and opportunities they present to current business.

Identification and characterization of potential market partners, sourcing candidates and acquisition targets.

Identification of new markets, trends and market shifts.

Development of market sizing and segmentation models.

Identification of new customers in already-served market segments.

Defining, sizing and characterizing adjacent and alternative market opportunities.

Development of entry paths and strategies into new market segments.

Mapping of geographically-specific market opportunities.  Customer locations and pockets of intensity. Where to place sales resources.

Uncover new markets and market segments that you don’t already serve.

Creation of new business cases and ROI models.